Marketing Audit Quiz

The quiz evaluates your coliving property marketing across 5 key dimensions: Visual Quality (photos, virtual tours), Platform Coverage (listing platforms, advertising), Content Quality (copy freshness, community messaging, testimonials), Lead Capture (website, analytics), and Response Speed (inquiry response time). Each dimension contributes to your overall score out of 40.

Each of the 10 questions is scored from 1 to 4 points based on your answer, for a maximum total of 40 points. Scores are categorized as: Excellent (35-40), Good (25-34), Needs Work (15-24), or Urgent (below 15). The radar chart shows your relative strength across the 5 marketing dimensions.

You'll receive prioritized, actionable recommendations for every area where you scored below maximum. Each recommendation is labeled as high, medium, or low priority and includes specific steps you can take to improve. High-priority items typically have the biggest impact on lead generation and conversion.

We recommend retaking the audit quarterly to track your marketing improvement over time. As you implement recommendations and update your listings, your score should improve. It's also useful to retake after major changes like a website redesign, new photo shoot, or platform expansion.

Yes! Everything Coliving offers full-service marketing for coliving operators. Our team can implement every recommendation in your audit report — from professional photography and listing optimization to website development and paid advertising campaigns. Book a free consultation to discuss your specific needs.